

Located in the heart of Hanoi, Playboy Establishment offered an unparalleled entertainment extravaganza, a unique ambiance and rewarding exclusive membership that the country had never experienced until then. The vision was to provide Vietnamese audience with an inclusive look into an exclusive world.




By depicting the famous fictional character Mr. Playboy during his visit to Vietnam, we were able to educate the local audience about historical features of the Playboy brand, while keeping it friendly and relatable. It was a unique cultural crossroad where such enriched stories of Western lifestyle can be told with an Oriental background.





Creative Director
Ivan Kamensky
Web Developer
Alexey Pugachev
Marketing
Daniel Le
Junior Designer
Trinh Nguyen
Photo
Du Viet Nguyen
26/28 Nguyen Binh Khiem, Da Kao, District 1, HCMC
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