Playboy Establishment


Logo | Web Design | Brand Design System | Marketing Collaterals

In 2016, our Creative Director – Ivan Kamenskiy was in charge of localizing the iconic Playboy brand as they entered Vietnam under the name of Playboy Establishment.

Located in the heart of Hanoi, Playboy Establishment offered an unparalleled entertainment extravaganza, a unique ambiance and rewarding exclusive membership that the country had never experienced until then. The vision was to provide Vietnamese audience with an inclusive look into an exclusive world.

By depicting the famous fictional character Mr. Playboy during his visit to Vietnam, we were able to educate the local audience about historical features of the Playboy brand, while keeping it friendly and relatable. It was a unique cultural crossroad where such enriched stories of Western lifestyle can be told with an Oriental background.

Creative Director

Ivan Kamensky

Web Developer

Alexey Pugachev


Daniel Le

Junior Designer

Trinh Nguyen


Du Viet Nguyen

26/28 Nguyen Binh Khiem, Da Kao, District 1, HCMC

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